2 Paws Up
Homemade Pet Treats Company
Project Overview
The owner was frustrated with her sales and didn’t understand why they weren’t getting any from their website. After a brief analysis, I told her the biggest issue was her website. It wasn’t inviting and didn’t give customers a reason to care about her business or the products.
We decided the best course of action was to fix the website and online store.
Client
2 Paws Up
Role
- Website Remodel
Approach
The site appeared mostly as a list. It lacked color, copy to draw potential customers in, and interesting elements to keep people on the website.
She needed reasons for a customer to care about why they should purchase from this company.
Website Remodel
We added header copy, information about the different types of products they create, and made the pages more fun and interesting to look at.
Success
Before the website remodel, the customer said they were maybe getting two online orders per month.
After the remodel, they were seeing in increase to a minimum of 2 orders each week – sometimes more. Especially during the holiday season.
Increase in Online Sales
275
%
The website saw an increase of sales – many of whom returned to make additional purchase.
