Online advertising is growing every day, and it seems the number of people claiming to specialize in the industry is growing just as quickly. This is why you need to ask questions before working with any advertising specialist.
You need to ask questions before working with an advertising specialist to ensure that they will be able to deliver results. Asking questions also allows you to get a better understanding of their process and how they work.
By meeting with them ahead of time, you can see whether or not they fit and understand your company’s culture and will be able to create advertisements that represent the voice you want to have out there.
Here are 7 things you should ask any advertising specialist to know they’re worth what they’re asking you to pay.
1. What is your experience in the industry?
>> why you should ask: You want to know that the person you’re working with has a good understanding of the landscape and can navigate it well.
2. What is your experience with our specific type of product or service?
>> why you should ask: If you’re selling a unique product or service, you want to make sure that the person you’re working with understands what it is and how to market it effectively.
3. What are your thoughts on our current marketing strategy?
>> why you should ask: It’s important to get an outsider’s perspective on your current marketing strategy. Oftentimes, businesses can get too close to their own products/services and lose sight of what’s actually effective.
4. How would you approach our target market?
>> why you should ask: This question will help you gauge whether or not the specialist really understands your target market. It’s important that they have a good grasp on who you’re trying to reach and how to most effectively reach them.
5. What kind of results have you been able to achieve for other clients?
>> why you should ask: You want to see proof that the specialist is actually good at their job. Results speak for themselves, so ask for concrete examples of success stories.
6. Do you have any case studies or testimonials we can review?
>> why you should ask: This goes hand-in-hand with the previous question. If the specialist has happy clients, they should be able to provide some kind of proof.
7. How much do you normally charge for your services?
>> why you should ask: Last but not least, you’ll want to know how much the specialist charges for their services. Be sure to get a range so you have a good idea of what to expect.
Selecting an advertising specialist can be a tough decision. But if you ask the right questions, you can be confident that you’re making the best choice for your business.