As a small business, you have to compete with the big guys for customers.
I highly recommend using Facebook ads as a marketing strategy for your small business. From my experience of helping small businesses increase their brand awareness on Facebook, I’ve found that it’s a great way to get more new customers and grow your customer base.
Here are 7 reasons to use Facebook Ads:
1. They’re relatively cheap
Compared to other online ad services such as Adwords by Google, Facebook ads are very cheap. At Pacific Creative Studio, we usually spend about $20 per day for our campaigns, which is very affordable for most businesses – especially ones just starting on social media promotion or getting into paid advertising. On Google, you will be paying around three times as much for a comparable reach on Facebook.
2. They’re highly targeted
In the past, you would have to pay for ads that would attract anyone who might be interested in your business or service – men from 18-30, living in specific cities, and owning a particular car was enough information to target someone with an ad campaign. Nowadays, however, Facebook allows you to target people down to their interests and location. Pacific Creative Studio recently promoted a free Advertising course we were offering, targeting it at all Facebook Business Page Managers over the age of 35 years old living in California with a specific interest in Shark Tank. This was a very successful ad campaign because we got lots of potential new customers without having to compete with big corporations who could afford more expensive advertising services.
3. You can get better results on Facebook
This is an easy benefit to understand if you’ve ever tried using Google Adwords. We all know how frustrating it can be to put in a bunch of effort running an ad campaign only for it not to turn up anything of value at the end – or having your ad appear for irrelevant searches which are of no use to your business. If targeted correctly, this doesn’t happen with Facebook ads because Facebook has implemented some pretty sophisticated algorithms that give you great targeting options based on what people are actually interested in or talking about on social media these days. An added bonus is that you don’t have to pay when someone clicks on your ad, so there’s no risk involved in trying different strategies and refining your ad content and targeting options.
4. Facebook ads increase your brand awareness
Facebook is one of the most significant social media players on the planet, with over 2.5 billion active users every month! That’s a massive audience who are exposed to your Facebook Ads, which can directly help you grow your customer base and reach more people than ever before. Pacific Creative Studio increases our client’s brand awareness using Facebook ads by promoting their business page and advertising services we offer to clients across America – we’ve had some great success stories from this method of promotion within the first few months of starting on this strategy.
5. They’re easy to set up
Compared to other online ad services such as Google Adwords, Facebook ads are straightforward for anyone to set up. Pacific Creative Studio has helped several clients create Facebook ads without needing to use any technical expertise themselves after we have guided them through the process from start to finish over the phone. Such a great benefit for small businesses and entrepreneurs who might not be as tech-savvy as some of their competitors out there – you really can’t go wrong with Facebook Ads!
6. They’re trackable
Another big bonus with Facebook ads is that everything we do with them can be tracked and monitored in detailed reports via your business manager (website analytics tools such as Google Analytics are also helpful). This means Pacific Creative Studio can see how our ads are performing throughout each day and where they aren’t converting well, so we know what needs to be changed – this allows us to continually refine how we’re promoting our clients’ business pages and services to ensure maximal performance.
7. Facebook is a great place for customer engagement
Pacific Creative Studio’s Facebook ads allow businesses a unique way to interact with their customers directly through the use of Facebook ‘Lead Ads’ that ask them for contact information, which is then added to your CRM system after they submit it. Pacific Creative Studio adds new leads from Facebook every day, allowing them the opportunity to engage with potential new customers whenever they want. This is another excellent benefit Pacific Creative Studio has found from using Facebook Ads for its marketing campaigns. It gives us better opportunities to engage with prospective clients at relevant times when they are most likely looking for services like ours. Pacific Creative Studio is currently running Facebook Ads in the Pacific Northwest and helping other local businesses do the same. We’d love to help you with your Facebook ad campaign or any other marketing strategies, so please get in touch!
Would you like to know what you should say in your Facebook ads?
Pacific Creative Studio gives free consultations on Facebook advertisements from what sort of ads you should run to what they should say! Click here and find out how to use Facebook ads effectively for your small business.