Instagram is discarding its “Following Activity” tab, which allows users to see the posts their friends and networks “like” on the platform. In an update next week, this Instagram change will remove the tab from their platform to “present a more simplistic interface,” says an Instagram spokesperson. The tab has reportedly created tensions in people’s relationships, while some users expressed surprise that their activity was being broadcast across their networks.
What is the “Following Activity” tab?
Under the “Activity” tab (the heart) on your Instagram, you not only see the activity of you, but also those that you follow.
You could see everything that everyone was liking:
· We could see your boyfriend double-tapping lots of pictures of cute Instagram models.
· We could see our best friends is liking inspirational fitness quotes.
· The world could see how many cat videos we’re watching and liking.
And let’s be honest – cats are cute, but the world doesn’t need to know.
Instagram says that the reason the information was in place was to promote things users may enjoy because their friends like them. This includes people, places, and hashtags.
Instead, it created problems with friendships and relationships due to our inability to avoid watching what everyone else was doing.
When the update rolls out, the following tab will be gone, and you’ll only be able to see your own activity.
So what does this Instagram change mean for your business?
It just means that others won’t be able to stalk your activity. So go on liking those adorable pet videos and peaceful beach photos. We won’t be able to judge.
Were you using the following tab? Will you miss it?
We’d love to hear your thoughts in the comments below!
Did you not know there was a following tab? Is your business not on Instagram?
If your business is more visually based on products or photos, you might be missing out on a much bigger audience.
Pacific Creative Studio can help! We do social media training and social media management.
Contact us to help you reach more customers today!