Static display ads are graphic advertisements that usually consist of static images, video, and sound. The static part means they do not move like traditional online ads do.
Static display ads can be used on top of search results, in email campaigns, even as a part of a mobile app. This makes static display ads an excellent advertising choice for many different types of businesses.
The main problem is that there are so many different types of static display advertisements out there it is hard to know which ones you should use when creating your campaign. That’s why Pacific Creative Studio has designed this guide to help you understand some of the most common static ad types so that you can choose the right one for your next campaign.
Standard static ad
The static ad type that is most familiar to people. These usually have a very basic static image with a headline, logo and minimal information. Standard static ads are used on top of search results, in email campaigns and as part of a mobile app.
Video static ad
Most static ads do not contain video but the static ad that does is the one you will see displayed on top of videos on sites like YouTube or Vimeo. Video static ads can also be seen as pop-ups before the viewer starts watching their video. This makes them excellent for capturing attention quickly without overwhelming or distracting your potential customer from what they came to watch.
Mobile static ad
Static advertisements appear differently depending on whether you view them on your computer or on your mobile device. This static ad type is one of the most important static ad types because more and more people are using their mobile devices to access the internet.
Animation static ads
These static ads use animation techniques like scrolling motion, flashing elements, working links, etc., to grab attention quickly without overwhelming or distracting the viewer from what they came to see. Animation static ads can be implemented in many different ways but they all make static content come to life in order to connect with your customer at a deeper level than other static ad types.